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All You Need to Know About Alphabet Inc.

Alphabet, Inc. is a California-based American holding company with headquarters in Mountain View. It was launched on October 2, 2015, by Lawrence E. Page and Sergey Brin to reorganize Google Inc.’s numerous holdings into a conglomerate.

The ambition to develop a technology conglomerate that makes the core Google internet services business “cleaner and more accountable” while allowing group firms that engage in businesses other than Internet services greater autonomy drove the formation of Alphabet. With this in mind, the corporation is involved in the acquisition and operation of various businesses.

They feel that all businesses must change with the times to stay up with what is going on in the world, but that these adjustments normally result in gradual modifications in the name of revamping, but these two had different urges. They believed that the technology industry required significant reforms that may result in a revolution. The only way out is for them to step outside of their comfort zone.

When they founded Alphabet Inc. on October 2, 2015, they aimed to function efficiently by cleaning up the system and were prepared to take on more responsibility.



On August 10, 2015, the founders of Google Inc. announced their plans to form a new public holding company in a blog post on Google’s official blog. This Google parent company includes several other major corporations, including:

  • Google is a search engine (main shareholder)
  • Calico is a biotechnology research and development company based in the US. Private G is a private equity fund.
  • Google Venture: Also known as Google Ventures, this investment organization is linked with Alphabet Inc.
  • Google founded X Development, a secret research lab in the United States.
  • Sundar Pichai, the current Chief Executive Officer of Google, is also the CEO of Alphabet Inc. and its subsidiary firm, Google LLC.

Eric Schmidt, who is currently serving as a technical advisor, was the one who encouraged Larry and his partner to understand the workings of Berkshire Hathaway because it was a company that held subsidiary companies that ran their businesses under the proper guidance of strong CEOs of Berkshire Hathaway’s affiliated organizations.

Before the public announcement of this new initiative, Google was the sole owner of Alphabet, but owing to a shift in power dynamics, a placeholder subsidiary was created to decide Alphabet’s proprietorship, and a new subsidiary was created, which subsequently merged with Google. All of Google’s equity was converted to Alphabet Inc as a result of the ownership reversal.

In addition to being the sole owner of all Google equities, Alphabet also has access to the company’s entire stock price history. Both of these ticker symbols are part of the major stock exchanges, which include the P 500 and the NASDAQ-100. Since then, Google has grown to become one of the most popular and widely used search engines. Google has a nearly 87 percent market share in the global search business.

In addition, Page and Brin, the founders of Alphabet, collectively stepped aside from their posts, allowing Sundar Pichai, the CEO of Google, to take over as CEO of Alphabet Inc. while keeping their jobs and majority voting shares in the company.

Why Was Alphabet Inc Created?

Because the word has a wide number of letters that represent language, which is humanity’s most important innovation, the name Alphabet was provided through the new Google establishments.

Alphabet is a global conglomerate headquartered in California. Larry Page and Sergey Brin remained the primary controlling shareholders of Alphabet Inc. In addition to being shareholders, they also sat on the company’s board of directors and as workers.

Alphabet Inc. is a simple umbrella corporation that manages several different businesses. Out of all the other companies that make up this company, Google is one of the most important aspects. Alphabet Inc. is a new and expanded version of the old Google, but it allows off-the-beaten-path businesses to become a part of their core product, Google. To put it another way, unrelated enterprises use Alphabet as a platform to govern and run themselves on their own.

Alphabet encourages autonomous firms to thrive with great executives, in addition to offering independence. These companies will be able to pick the brains of the project’s masterminds and will also have access to Google’s facilities, which will be tailored to their needs. Management of monetary resources and correct guidance for investment and execution of a certain business are among the services provided. It is attempting to improve its investment, venture capital, and capital game.

Google Inc. was replaced by Alphabet Incorporations, which has been a public company for quite some time. Google became a subsidiary of Alphabet as a result of this. This corporation is the fourth-largest in the technology industry in terms of revenue generation, and it is also considered one of the most valuable companies ever.

What Does Alphabet Inc Do?

With a market valuation of $1.4 trillion as of February 10, 2022, Alphabet has become one of the world’s greatest technology giants. The company’s performance advertising service allows advertisers to connect with their customers and track their progress. It also sells brand advertising, which is designed to increase brand awareness and affinity among users.

Google, on the other hand, makes money from a variety of sources, including app sales, in-app purchases, hardware, and license and service fees, such as those from Google Cloud and other goods. The corporation has made acquisitions to boost these operations.

Alphabet is also on the lookout for innovative technology that will help it diversify its company. Fitbit, a fitness technology company, was recently purchased by the firm. When Alphabet buys smaller businesses, it often eliminates new competitors, reducing the company’s competition. One of the reasons the US Department of Justice (DOJ) and 11 state Attorneys General initiated an antitrust complaint against Alphabet in October 2020 is because of this.

About Their Mergers and Acquisitions

Simply put, mergers and acquisitions are a generic term that refers to the simple amalgamation of various companies or their assets through various types of business deals, negotiations, and transaction deals, including acquisitions, tender offers, consolidations, management acquisitions, and asset purchases.


In technical terms, a merger occurs when two firms and their shareholders deliberate on and approve the merging of the two companies. After the merger agreement with the purchased firm is executed, the main company will cease to exist as a separate entity. However, it would become a part of the purchasing corporation at the same moment.


The acquiring company has the authority to acquire the majority shareholding in the principal (acquired) firm in an acquisition. However, after a purchase of a separate firm, the main company normally preserves its name, does not appear to change its legal system, and usually keeps its stock symbols.

Alphabet Inc. Has Made Several Well-Known, Mergers and Acquisitions.

Google’s parent company, Alphabet owns the main subsidiaries as well as several other businesses. As previously stated, Google is Alphabet’s main company, whereas other smaller independent companies are owned by Alphabet Inc. In July 2020, it became the world’s largest conglomerate corporation, with a 1 trillion dollar turnover.

Google products including Google Search, Google+, Google Images, Google Alerts, Google Assistants, and others were created and purchased by Google. Consider the following scenario:

  • What is currently known as Google Groups was previously a company that provided services under the name Usenet, which was also Google’s first acquisition.
  • Dodgeball, an Alphabet acquisition that was a social networking firm, was eventually replaced by what is now known as Google Latitude.
  • Other notable acquisitions include JotSpot, which was later renamed Google Sites, and Video Hosting Services, which was renamed YouTube Next Lab and Audience.

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